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Core 7
Consulting 7
- Sponsorship consultingsponsorship-consulting.html
- Strategic Consultingstrategic-sponsorship-consulting.html
- Sponsorship strategy sessionssponsorship-strategy-sessions.html
- Sponsorship Systems Designsponsorship-systems-design.html
- Downturn Consultingsponsorship-downturn-consulting.html
- Sponsorship expert witnesssponsorship-expert-witness.html
- Firepower for Agenciessponsorship-firepower-agencies.html
Training 6
- Sponsorship Trainingcorporate-sponsorship-training.html
- In-house Trainingin-house-sponsorship-training.html
- Group Traininggroup-sponsorship-training.html
- Partner Trainingsponsorship-partner-training.html
- Keynote Speakingsponsorship-keynote-speaking.html
- Leverage & Measurement Workshopadvanced-leverage-measurement-workshop.html
Coaching 3
Online training & books 5
Resources 7
- Article Bankblog.html
- White Papers & Templatessponsorship-white-papers-templates.html
- Video Tutorialssponsorship-video-tutorials.html
- Newsletternewsletter.html
- Recommended Resourcesrecommended-sponsorship-resources.html
- Find a Brokerfind-a-sponsorship-broker.html
- Blog Feed & RSSpower-sponsorship-blog-feed.html
Best-of collections 8
- Best-of Collectionsbest-of-power-sponsorship-resources.html
- Best of: for sponsorsbest-of-sponsorship-resources-for-sponsors.html
- Best of: offer developmentbest-of-sponsorship-offer-development.html
- Best of: sponsorship salesbest-of-sponsorship-sales.html
- Best of: servicing & renewalsbest-of-sponsorship-servicing-renewal.html
- Best of: crisis managementbest-of-sponsorship-crisis-management.html
- Best of: for CMOsbest-of-sponsorship-for-cmos.html
- Best of: non-profitbest-of-non-profit-sponsorship-resources.html
Proof 7
- Clientssponsorship-consulting-training-clients.html
- Testimonials hubtestimonials.html
- Training Testimonialsin-house-sponsorship-training-testimonials.html
- Keynote Testimonialssponsorship-keynote-testimonials.html
- Workshop Feedbacksponsorship-workshop-feedback.html
- In the Mediamedia.html
- Media Kitkim-skildum-reid-media-kit.html
Legal & policy 4
System pages 2
Articles 194
- The Ten Biggest Questions Brand Managers Ask about Sponsorship
- Rightsholders: This is How It FEELS to Do Sponsorship Right
- Sponsorship Leverage Workshop: The Easiest and Highest-Leverage Way to Add Value to Your Sponsors
- Diversified vs Non-Diversified Sponsorship Portfolios: A Guide for Sponsors
- Sponsorship in a Recession: A Sponsor’s Guide
- Recession-Proofing Your Sponsorship Program: A Rightsholder’s Guide
- Introducing the All-New Corporate Sponsorship Toolkit 2nd Edition
- What is the Role of a Corporate Sponsorship Manager?
- Rightsholders: How to Spot a Sponsorship Lie (and What to Do about It)
- 8 Must-Have Organisational Traits for Successful Rightsholders
- How Long Should You Follow Up on a Sponsorship Proposal?
- Sponsors: How to Get the Right Sponsorship Consultant for the Job
- How Do You Get a Fire-Sale Sponsor to Renew at a Realistic Level?
- What Artificial Intelligence Really Thinks of Sponsorship
- Rightsholders: 7 Questions that will Transform Your Sponsorship Results
- The Limitations of Data-Driven Marketing and Sponsorship
- New Podcast: For the Love of Sponsorship
- Sponsorship Selection for Smart Sponsors
- Do You Need a Sponsorship Expert for Your Podcast?
- What Is the Real Driver for Sponsorship Leverage?
- Rightsholders’ Guide to Using AI for Sponsorship
- How Many Times Do You Have to Miss Your Sponsorship Target before You Change Your Approach?
- “But Sponsorship Leverage Costs Money!”
- What Time of Year Should I Seek Sponsorship?
- Can You Target Multiple Sponsors at the Same Time?
- How to Increase Sponsorship Revenue: Getting Creative with Benefits
- The Sponsorship Consistency Conundrum for CMOs
- Why You Should Never Use a Scorecard to Assess Sponsorships
- Why Associations Suck at Sponsorship, and How to Fix It
- Should We Hire a Sponsorship Valuation Service?
- How to Shift a Sponsor’s Mindset on Measurement
- The Bear Grylls Guide to Sponsorship Renewals
- How to Right-Size Your Sponsorship Leverage Activities
- Tick Tock: The Most Precious Resource in Sponsorship is Time
- Rightsholder Sponsorship Strategies for a Great Year
- Sponsor Strategies for a Great Year
- What Every CMO Needs to Know about Sponsorship (Redux)
- How Not to Sell Sponsorship: A Guide for Charities
- 6 Critical Strategies for Sponsorship Negotiation
- What Should You Do When Your Board Sets Unrealistic Sponsorship Targets?
- Using Sponsorship to Support DEI and ESG Initiatives (and Not Just Pay Lip Service)
- Why I’m Not the Right Sponsorship Consultant for You
- No Excuses: It’s Time for Developing Sponsorship Markets to Grow Up
- Is It Better to Have Fewer, Bigger Sponsors or More, Smaller Sponsors?
- How to Ride Out a Bad Sponsorship (and Get Out Gracefully, when the Time is Right)
- Should You Have Opt-Out Clauses in your Sponsorship Contracts?
- Sponsorship and Emerging/Improving Technology: The Rules of Engagement
- Why Great Sponsorship Requires Both Right- and Left-Brain Thinkers (and How to Get the Best out of Them)
- 39 Ways to Ensure You Don’t Sell Sponsorship
- ChatGPT May Be New, but Its Views on Corporate Sponsorship Are Stuck in the Nineties
- A Sponsor’s Guide to Getting Buy-In (and Why It’s Crucial to Great Sponsorship)
- How to Build Sponsor Relationships
- Why You May Be Better Off Without a Sponsorship Broker
- 5 Bad Habits Sponsors Need to Leave Behind
- Most Important Post-COVID Sponsorship Strategies for Rightsholders
- Most Important Post-COVID Sponsorship Strategies for Sponsors
- Why Sponsorship Leverage is Like Boxing
- Sponsorship Industry Scammer, Matthew Delmore, Sentenced to Federal Prison
- Should We Bother Measuring Sponsorship Awareness or Exposure at All?
- What Is the Role of a Sponsorship Sales Manager?
- Ronaldo and Coca-Cola Make It Clear: It’s Time for Major Rightsholders to Grow Up
- How to Manage (or Get Rid of) a Senior Executive’s Pet Sponsorship
- Can Sponsors Help Teams Sell Tickets?
- Top 11 Sponsorship Proposal Killers
- My Top Five Priorities for Sponsorship Selection
- How to Structure a Sponsorship Portfolio
- The One Critical Skill Most Sponsorship Professionals Lack
- Sponsors: What If You Could Start Over?
- Sponsorship is Unallocated Funds, End of Story
- Last Generation Sponsorship Redux
- The Most and Least Powerful Sponsorship Benefits
- How Much Should You Budget for Sponsorship Leverage?
- 6 Ways Sponsors Can Be Jerks, Without Even Knowing
- Can’t Keep Up? 3 Ways to Better Manage Sponsorship Proposal Assessment
- How to Exit a Sponsorship
- The Zero Guilt Trip Guide to Raising More Cultural Sponsorship
- Why Having a Strong Marketing Plan is Critical for Sponsorship Sales Success
- Diary of a Sponsorship Loser
- Action Plan: What to Do when a Big Sponsor Exits
- How to Create a “Balanced” Sponsorship Portfolio
- Favourite Sponsorship Leverage Hack: Don’t Sponsor the Property, Sponsor the Fans
- 4 Warning Signs that a Sponsor is Planning to Exit
- Sponsorship Proposal Hack: The Invention Test
- 4 Warning Signs that Your Sponsorship Proposals Suck
- Are Sponsors Worth the Headache?
- Five Reasons Sponsors Should Consider an Umbrella Sponsorship Portfolio
- The Dos and Don’ts of Sponsorship Research
- The Enemy of Effective Sponsorship Measurement
- It’s Not the Size of the Sponsorship, It’s What You Do with It
- Sponsorship Measurement: How to Measure What’s Important
- Dos and Don’ts of Sponsorship Proposal Assessment [Infographic]
- Should Sports Uniforms Carry Sponsor Logos?
- Sponsorship Multi-Tools: The Holy Grail for Sponsors
- What Should a Sponsor Do If a Rightsholder Doesn’t Deliver Contracted Benefits?
- How Do You Sell Sponsorship to an Old-School Sponsor?
- Sponsorship Benefits Every Sponsor Should Want
- Sponsorship Beginners Can’t Get a Break (nor Should They)
- Corporate Sponsorship SAQ (Should-Ask Questions)
- 5 Reasons You Shouldn’t Send Your Sponsorship Proposals to Consultants
- Should a Sponsor Pay for Extended Benefits?
- Should a Sponsor Exit if an Event is Cancelled?
- Sponsors: 4 Renewal Strategies for Reinventing Your Sponsorship
- Is It Ever Okay to Invest in Sponsorship for Defensive Reasons?
- Why Be a Sponsor?
- 4 Minor Changes That Could Create Major Improvements in Your Sponsorship Results
- How to Manage Regional Sponsorship Management
- Sponsorship Pricing Basics
- Psychographics: An Overlooked Building Block for Sponsorship Sales
- Sponsorship Leverage vs Activation: The Difference and Why It Matters
- Sponsorship vs Partnership: Will This Argument Ever End?
- 8 Toxic Traits a Corporate Sponsorship Manager Shouldn’t Have
- 5 Ways Rightsholders Need to Get Over Themselves
- How to Hire a Corporate Sponsorship Consultant
- What Esports Fans Can Teach Brands about Sponsorship
- 11 Good Reasons to Exit a Sponsorship (and 5 Bad Ones)
- The Number One Job of a Sponsorship Proposal (and It’s Not What You Think)
- How to Spot a Sponsorship Broker Scam (and One Broker You Should Avoid)
- Do You Really Need a Sponsorship Policy?
- Sponsors: 8 Ways to Ensure Your Sponsorship Portfolio Underperforms
- You’ve Got the Big Sponsor, Here’s How Not to Screw It Up
- 6 Reasons You’re Better Off without That Sponsor
- 5 Ways Sponsors Abuse the Privilege
- How to Find Out Who to Contact for Corporate Sponsorship
- 8 Traits of a Great Corporate Sponsorship Manager
- The Best Sponsorship is Process-Driven Sponsorship
- Does Sponsorship Affect Share Price?
- How to Save a Sponsorship in 5 Minutes
- Is First Right of Refusal the Sponsorship Equivalent of a Ball and Chain?
- The First Sponsor Meeting (and How Not to Make an Idiot of Yourself)
- What to Do if a Sponsor Says, “Just Send Me a Sponsorship Proposal”
- Four Other Reasons You Might Need a Sponsorship Consultant
- Sponsors’ Guide to Avoiding Mediocrity
- The Sponsors’ Guide to Breaking Sponsorship Rules and Changing the Game
- Should Your Community Sponsorships Be Managed Separately from Other Sponsorships?
- 6 Warning Signs Your Sponsorship Has Passed Its Use-By Date
- What Should a Rightsholder Include in a Year-End Sponsorship ROI Report?
- How to Create Sponsorship Vision
- How Do Sponsors Evaluate Sponsorship Proposals?
- Why You Shouldn’t Sell Sponsor Mentions as a Sponsorship Benefit
- Herding Cats: Getting Your Regions to Deliver a National Sponsorship
- Ambush Marketing has Never Been Easier… or More Pointless
- Valuing Contra vs Cash Sponsorship
- 5 Things Your Sponsorship Consultant Probably Won’t Tell You
- The Problem with Sponsorship Levels
- Rightsholder Research that Really Benefits the Sponsors
- Disruptive Sponsorship: Like Disruptive Marketing, Only Better (white paper)
- Sponsorship, Data, and Maximising Brand Returns [Infographic]
- The New Swear Words of Sponsorship: Sponsor Edition
- The New Swear Words of Sponsorship: Rightsholder Edition
- Attention Non-Profits: Your Mission Statement is Irrelevant
- Don’t Send a Sponsorship Proposal Until You Read This
- Can’t Keep Up? 5 Ways to Simplify Sponsorship Servicing
- Think an Online Form Will Make Sponsorship Selection Easier? Think Again!
- Should We Break Up Sponsorship Sales and Servicing Roles?
- Why Using Sponsorship for Data Acquisition is a Bad Idea
- 5 Sponsorship Negotiation Mistakes that Hurt Your Bottom Line (and Make You Look Dumb)
- If the Answer is a Sponsorship Formula, You’re Asking the Wrong Question
- The Rejection Letter Sponsors Wish They Could Send
- Which Generation Corporate Sponsor Are You?
- Six Signs a Sponsor is Just Not That into You
- What’s the Best Layout of a Sponsorship Deck and the Acceptable Number of Pages?
- How Much Should You Pay a Sponsorship Broker?
- Rightsholders: Please Stop Doing Audience Division
- How to Use Your Website to Sell Sponsorship
- Five Reasons Sponsors Resist Change
- How to Increase Sponsorship Revenue: Getting Creative with Benefits [Infographic]
- Selling Multi-Brand Sponsorship: The Cheat Sheet
- Negotiating and Managing Multi-Brand Sponsorship
- Why Governments Should Never Put Sponsorship Out to Tender
- Sponsorship Sales Rule #1: Sell What Sells, Not What You Need Money For
- 7 Reasons You Should Want Multi-Year Sponsorship Contracts
- Anatomy of an Ugly Sponsorship Renewal
- The Minefield of Selling Major Sponsorship to a CEO
- How Not to Sell a Major Sports Sponsorship
- Sponsors: How to Keep Rightsholders from Stealing Your Leverage Ideas
- If You Can’t Explain Sponsorship to Your Grandma, You’ve Got It All Wrong
- New Video: Sponsorship Proposal Basics in About 15 Minutes
- Dear Sponsors, Fans Don’t Owe You Anything
- This Is What Ambush Marketing Looks Like
- Sponzillas: How to Deal with a Sponsor that Bullies
- 9 Secrets of Amazing Sponsors [Infographic]
- How to Respond to Sponsorship Spam
- What is the Greatest Sponsorship Innovation of Modern Times?
- What Generation Rightsholder Are You?
- How a Great Sponsorship Proposal Follows a Hollywood Story Arc [Infographic]
- Managing the Hardship of Selling Sponsorship
- Sponsors: Should a Major Sponsorship Be an Extension of Your Marketing Plan?
- Why You Should Never Write a Sponsorship Letter of Request
- Are You Really Selling Sponsorship?
- Sponsor Speeches: How to Alienate Your Target Market in One Easy Step
- Why “Proud Sponsor Of” is the Most Worthless Phrase in Sponsorship
- Is Naming Rights Sponsorship Worth the Money?
- Cover Girl? How the Heck did THAT Happen?
- Sponsorship Lie #212: “There’s Still Time!”