Redesign prototype — not the live site. All 256 pages · Sitemap · Audit & rationale

Resources

Everything here is free

No gate, no form, no drip sequence. 194 how-to articles, six white papers and templates, video tutorials, and curated collections so you know where to start. The newsletter is optional and always will be.

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Article Bank

194 how-to articles going back years, filterable by whether you sponsor or seek sponsorship, and searchable by topic.

Browse articles

White papers & templates

Six free downloads, including Last Generation Sponsorship Redux — downloaded nearly a million times — and two Word templates you can customise.

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Best-of collections

Curated reading paths for sponsors, CMOs, non-profits, offer development, sales, servicing and renewals, and crisis management.

See the collections

Video tutorials

Sponsorship proposal basics in about fifteen minutes, a full ask-me-anything session, and the weekly short-form AMA series on YouTube.

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The books

The Corporate Sponsorship Toolkit and The Sponsorship Seeker’s Toolkit — desk references, in paperback and ePub worldwide.

About the books

Recommended resources

The rest of the industry worth your time: podcasts, publications, associations, and conferences.

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Find a sponsorship broker

The broker registry, plus the two articles you should read before you hire one. No endorsement implied — do your homework.

Broker registry

Newsletter & feed

Periodic newsletter with invitations to the live ask-me-anything sessions, or grab the RSS feed if that’s more your speed.

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Reprints & permissions

Want to republish an article, white paper, or template? Here’s what’s allowed and how to ask.

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Where to start

If you only read one thing

White paper · free PDF

Last Generation Sponsorship Redux

The framework for best practice sponsorship, why it works, and how to make it work for you. Fully rewritten for 2025. Downloaded nearly a million times, and the single best thing to hand your boss, your board, or a partner who doesn’t get it yet.

Get it — no email required

Once you’ve read it, follow it with Disruptive Sponsorship: Like Disruptive Marketing, Only Better, which goes deeper on where the industry is heading.

Read all of it and still stuck?

That’s usually a sign the problem is structural rather than informational — which is exactly what consulting, training, and systems design are for.

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