Services

Every way I can help

Consulting, training, systems design, and coaching — plus the self-serve options if an engagement isn’t on the cards right now. If you’re not sure which one fits, the last section on this page sorts it out.

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Consulting

When you need a strategy, and the buy-in to run it

A potent mix of analysis, heavy-hitting strategy, and creativity — to find the meaning, harness the passion, and find the efficiencies.

Strategic Sponsorship Consulting

Strategy development, sponsorship reviews, portfolio audits, and reports. Collaborative from day one, so the new approach survives staffing changes.

Sponsorship Strategy Sessions

A day or two of intensive working sessions with you and your team. No formal paper — whiteboards full of on-point strategy, and a team that has bought in.

Sponsorship Systems Design

For large, diverse, or far-flung organisations: your own “way” of doing sponsorship, adapted for every stakeholder group.

Downturn Consulting

Budget cut, restructure, or recession. What to keep, what to exit, and how to come out of it with a leaner portfolio that performs better.

Expert Witness

Ambush marketing, exclusivity, disrepute, breach, termination, rights of refusal, rights fee allocation. Behind-the-scenes advice through to court appearances.

Firepower for Agencies

Add pointy-end sponsorship strategy to your offering for a pitch or a client project, without adding headcount.

Training

When you need skills, vision, and people who believe it’s possible

Great sponsorship isn’t just about skills. It’s about having a vision for what’s possible in your organisation — and the credibility to get stakeholders to buy in.

In-house Sponsorship Training

Fully customised for your team and broader stakeholders, from frontline managers to the board. Live work on your actual sponsorships.

Group Sponsorship Training

For your members, subscribers, clients, or the organisations you fund. Government departments, councils, associations, and media.

Partner Training

Train your sponsors, or the properties you sponsor. Better skilled partners means better results and much easier renewals.

Keynote Speaking

Topical, edgy, backed by industry credibility, bespoke every time, and never a pitch. Plus workshops, panels, and media around your event.

Advanced Leverage & Measurement Workshop

Invite all your sponsors. They leave with a written draft leverage plan for their own sponsorship — and a much clearer view of your value.

Sponsorship Coaching

An on-call advisor for a smart team that lacks best-practice experience. Three and six-month packages, or a single session.

Without hiring me

If an engagement isn’t on the cards right now

Most of what I know is available without an invoice. This is not a teaser — it’s the actual content.

Online training

Two comprehensive on-demand courses, adapted from the in-person training. More content than fits in a full day in the room.

The books

The two toolkits the industry uses as desk references. Available in paperback and ePub worldwide.

Free resources

194 articles, six white papers and templates, video tutorials, and curated best-of collections. No gate.

Not sure which one

Start from the problem instead

You want strategic consulting if you need a formal, written strategy your organisation can be held to. You want a strategy session if you need the thinking fast, in the room, with the team who’ll have to run it — and you’re happy to formalise it yourselves afterwards.

In-house training, customised to your organisation and worked live on your own sponsorships. If they mostly need someone to check their thinking as they go, coaching is cheaper and better fitted.

Sponsorship systems design. Generic edicts don’t work — you need a set of immutable fundamentals plus specific tools and skills adapted for each stakeholder group.

The Advanced Leverage & Measurement Workshop. You invite all your sponsors, they bring their teams, and they leave with a draft leverage plan for their own sponsorship. Or partner training if you want something shorter.

Downturn consulting. Culling the dead wood is fraught — internal politics, arbitrary targets, multi-year contracts — and the portfolio still has to deliver afterwards.

Keynote speaking. Bespoke every time, never a pitch, with pre- or post-conference workshops available if you want to drive more revenue from the event.

Expert witness and advisory work — ambush marketing, exclusivity, disrepute, breach of contract, termination, rights fee allocation.

Start with the free white papers, then the books, then online training if you want the full program with exercises and live Q&A.

Proof

Thirty years of this

Kim introduced us to the Win-Win-Win principle that I believe is a true game changer in how to approach sponsorship in any company, within any sector. Since working with Kim we have seen a significant decrease in verbal/brand slap deals of old and an increase in next level best practice sponsorship.

Heather WallaceBendigo Bank

Kim delivered deep, practical knowledge that truly resonated with our needs. The feedback from participants was overwhelmingly positive — everyone left feeling more empowered, informed, and inspired than when they arrived.

Natalie StoneDirector, RSVP Shaping Talent

She brought great enthusiasm and presented extremely relevant material, and case studies with practical examples of how to modernize our sponsorship program successfully. An engaging speaker who captivated the audience right from the start.

Lesley LehmanCFMWS, Canada

Our company contracted with Kim to lead an advanced sponsorship workshop for our customers. The convention industry is highly reliant on exhibit booth revenue. Kim helped our customers think beyond the four walls of their convention and consider more sophisticated sponsor opportunities that not only provided a win for the in person participants, but also the remote fans.

Dave LutzVelvet Chainsaw

Adelaide Festival worked with Kim to review and refresh our approach to sponsorship. Having worked with both rightsholders and sponsors, Kim offered valuable perspectives on proposals and generating compelling leveraging ideas. We particularly enjoyed Kim’s enthusiasm, sense of humour, and practical advice, alongside her extensive expertise.

Alyssa MasonAdelaide Festival

We engaged Kim’s services to come over to Auckland and run a one-day course with our newly appointed sponsors of the Manu World Champs. I myself had been educated on best practise sponsorship by Kim over the year so wanted our sponsors to learn from the very best. Kim helped our sponsors understand the true power of sponsorship and then assisted them in the development of their own leverage plans. We were pleased to receive very positive feedback from everyone involved.

Scott RiceOwner and Director, Quantum Events Ltd/Z Manu World Champs

Kim recently presented to our Board and Management team and as expected certainly didn’t disappoint. Kim provides a clear and common sense approach to sponsorship and with so much experience and examples to draw on she quickly had the ideas flowing.

John MillerSunshine Coast Turf Club

The Australian Institute of Architects have utilised Kim’s services over a number of years now. Kim has not only reshaped our sponsorship offering, but helped educate our sponsors on best practice sponsorship, so we can form long and rewarding partnerships. The ongoing training provided to staff has enabled us to creatively leverage our partnerships and provide real results for their sponsorship. Working with Kim is a pleasure and adds real value to the organisation.

Shelley KempAustralian Institute of Architects

Kim’s energy, passion and enthusiasm in the sponsorship sector is unrivalled. After spending half a day with Kim, our local event organisers were inspired to look at the world of sponsorship in a new light and fully embrace her best practice sponsorship techniques. I wouldn’t hesitate in recommending Kim as a keynote speaker, workshop facilitator, consultant and/or coach.

Reena SnookCity of Tauranga

We were so fortunate to have Kim speak to our Principles of Sports Management class at Pfeiffer. As you might imagine, college students are often a ‘tough sell’. Kim was fabulous. From the moment she walked in the room everyone was spellbound. Her knowledge of the subject matter was extraordinary and her delivery was the best I’ve witnessed. Kim Skildum-Reid was A+.

Jack IngramPfeiffer University

Kim’s keynote presentation at One-Zero 2019 was a superb conference highlight. Her straight-talking take on the ‘do’s’ and ‘don’ts’ of best practice sponsorship captivated and entertained our audience. Book Kim – she’s great to work with and will commit wholeheartedly to the success of your event

Patrick HaslettOne-Zero (Dublin)

Kim is one of the top speakers in the sponsorship industry. We recently invited her back to Sweden and once again she made a huge success with her enthusiasm on stage and great expertise regarding sponsorship issues. Kim brings ideas and practical tools needed when working with sponsorship, which can be applied locally here in Sweden and globally. We look forward to welcoming her back to Sweden soon!

Niklas BirgetzSwedish Sponsorship Association (2012)

Kim is one of the top keynoters in the sponsorship industry and a real powerhouse on stage. Her content is global without being vague; even though Sweden is quite a ways from Australia geographically, Kim left the audience at our national sponsorship industry forum with plenty of ideas and insights that could instantly be applied in both a Swedish and an international context. We look forward to welcoming her back to Stockholm soon!

Josefine HådellSwedish Sponsorship Association (2010)

Kim was an overwhelming success at our sponsorship event back. Her presentation style was engaging and entertaining but most importantly she was very informative and effective. On top of that Kim couldn’t have been nicer to deal with or more accommodating with her time. I would definitely recommend Kim for any sponsorship event

Olivia CommuneInfopresse (Montreal)

Kim spoke at Exp’s African Experiential Marketing Summit, presenting a paper on ‘Last Generation Sponsorship’. Her content was completely relevant, giving examples, case studies and a clear direction of how to overcome challengers and maximise leveraging of your brand in your sponsorship properties.

Dave BoonExp Agency (South Africa)

See the client list

Still not sure? Just describe the problem.

Two paragraphs is plenty. I’ll tell you which of these fits, roughly what it involves, and whether it’s worth your money — including when the answer is “read the free stuff first”.

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