Sponsorship consulting
Most sponsorship programs are running on habit, not strategy.
Let’s fix that
Most sponsorship programs aren’t strategic. They’re inherited: Last year’s plan, this year’s budget, and nobody in the room asking whether any of it is actually working.
I help sponsors and rightsholders find the gap between what their sponsorship program is doing and what it’s actually capable of, then close it with a strategy built to hold up under real scrutiny.
- An honest, unflinching audit of what’s actually happening
- Strategy built for your organisation, not lifted from a template
- A plan your team can run without me in the room
What if your sponsorship program was not only vastly more effective, but easier to manage?
Effectiveness and ease aren’t a trade-off. The right strategy makes both possible at once, because a durable framework gives your team room to move, not a rulebook to follow.
I build sponsorship programs around frameworks that create space for flexibility, creativity, and collaboration, while keeping everything accountable and on-strategy. Along the way, we find the efficiencies that were hiding in plain sight, so your team spends less time reacting, and more time doing the work that actually matters.
Who is strategic sponsorship consulting for?
My best clients are major sponsors, major rightsholders, and government organisations that are ready to elevate their sponsorship game. If your program has outgrown guesswork and you want it to perform like the serious asset it is, this is for you.
Sponsors that want to
- Evoke maximum benefit from every sponsorship dollar spent
- Engender lasting brand alignment and advocacy from fans and customers
- Level up the sponsorship program with bigger investments or a new direction
- Set up to run lean and spend smart
- Audit, and potentially rationalise, your portfolio, while minimising downsides
- Get buy-in for a new approach from across the organisation
- Understand and credibly report the real returns for your brand
Rightsholders that want to
- Maximise sponsorship revenues
- Maximise non-revenue sponsor benefits
- Position organisation as a sophisticated sponsorship partner
- Broaden the options for sponsorship
- Increase sponsor engagement and leverage
- Attract more substantial sponsors
- Meet and exceed sponsors’ increasing expectations
- Structure your portfolio for flexibility and ease of management
Some of my consulting clients
Typical projects
Sponsorship strategy
A full strategic plan built around your objectives, target markets, capacity, budget, and how sponsorship actually works for your organisation. Can be combined with a portfolio review.
Portfolio review and audit
An honest look at what’s working, what isn’t, and why. You’ll get a clear assessment and a practical plan for improvement, whether that means reinvesting, rationalising, or rebuilding.
Why work with me?
When you work with a consultant, you want someone with the talent, experience, and industry credibility to not only create a great strategy, but build the consensus to get it done. You want someone who will take the time to understand your organisation, challenges, and goals. And you want the consultant you hired, the consultant you trust, to do the actual work.
- I balance big vision, savvy analysis, and hard-nosed practicality, giving you a strategy that’s both doable and inspiring.
- I don’t pull punches. You don’t need a yes-(wo)man, who won’t give you the analysis and advice that will create real change. I’ll give it to you, and your executive team, straight, every time.
- Unlike most agencies, your work is never handed off to a junior staffer. All strategy work is handled by me, personally.
Sponsorship. Made to perform.
- Let’s chat
- Project kickoff
- Stakeholder interviews
- Review portfolio and approach
- Strategy development
- Capacity building
- Advisory support
The goal: Your team will be confidently self-sufficient
I’m not interested in building a program that only works while I’m in the room. My job is to make myself unnecessary, fast.
That means building your team’s skills and buy-in from day one, and supporting the transition to self-sufficiency, so the strategy survives staff turnover, budget scrutiny, and whatever else gets thrown at it. When I’m done, your team runs the show. Not me.
Lingering questions?
Yes. Every strategy, review, and audit is handled by me directly. There’s no junior staffer involved.
Absolutely. I’m based in Sydney and work with clients worldwide, remotely as required.
A handful each year. Because I do all the strategy work myself, capacity is genuinely limited.
We’ll set up a call to talk through your organisation and challenges, then I’ll put together a proposal built around what you actually need.