Consulting

Meaning is sponsorship’s superpower

It’s driven by passion and authenticity, creating indelible bonds with fans and customers, and delivering unprecedented marketing power to sponsors. And yet most organisations barely scratch the surface, then wonder why their sponsorships never really catch fire.

Blue-chip clients on five continentsAll strategy work done personallyMost clients are repeats or referrals

Any sponsor can have a powerful, efficient, accountable sponsorship portfolio. Any rightsholder can have more revenue and better, more engaged sponsors.

And if you’re ready to bring your approach into line with world’s best practice, I’m ready to help. With a potent mix of analysis, heavy-hitting strategy, and creativity, I’ll work with you to find the meaning, harness that passion, and find efficiencies, for vastly improved results.

Four ways in

Which kind of consulting do you need?

They solve different problems and cost very different amounts. Here’s the honest difference.

Strategic Consulting

Strategy development, sponsorship reviews, portfolio audits, and reports. The full piece of work, formally documented, with the analysis and rationale your board can be held to.

When you need it in writing

Strategy Sessions

Intensive in-person working sessions with you and your team, usually over a day or two. Whiteboards full of strategy instead of a bound document — faster, cheaper, and it builds buy-in as you go.

When you need it fast

Systems Design

For large, diverse, or far-flung organisations where a single strategy will never fit everyone. Your own “way” of doing sponsorship, plus tools and skills adapted per stakeholder group.

When it has to scale

Downturn Consulting

Rationalising a portfolio, absorbing a budget cut, or preparing for a recession. What to keep, what to exit, how to handle the politics, and how to still hit the objectives.

When the budget is shrinking

Why me

Three things most consultancies can’t say

The person you hire is the person who does the work
Unlike most agencies, your project is never handed off to a junior staffer. There aren’t any. I work with capable admin, researchers, and support people, but they don’t do client work.
I don’t pull punches
Sugar-coating bad news, or suggesting a tweak when what’s required is an overhaul, doesn’t do clients or this industry any favours. You get the blunt assessment, plus a comprehensive roadmap for making and measuring the improvements.
It’s collaborative, so it survives you
The work builds skills, vision, and buy-in from day one. That means maximum uptake of the new strategy, and organisational change that outlives the next round of staffing changes.

Her methodology is thoughtful, relevant yet straightforward, successfully aligning the interests of sponsors and rights holders. She also helped us articulate a shared vision for what our sponsorship could achieve, which was both inspiring and practical.

Zara LawlessCEO, Mother’s Day Classic Foundation

Adelaide Festival worked with Kim to review and refresh our approach to sponsorship. We particularly enjoyed Kim’s enthusiasm, sense of humour, and practical advice, alongside her extensive expertise.

Alyssa MasonAdelaide Festival

Kim introduced us to the Win-Win-Win principle that I believe is a true game changer in how to approach sponsorship in any company, within any sector. Since working with Kim we have seen a significant decrease in verbal/brand slap deals of old and an increase in next level best practice sponsorship.

Heather WallaceBendigo Bank

Kim provides a clear and common sense approach to sponsorship and with so much experience and examples to draw on she quickly had the ideas flowing.

John MillerSunshine Coast Turf Club

Our company contracted with Kim to lead an advanced sponsorship workshop for our customers. The convention industry is highly reliant on exhibit booth revenue. Kim helped our customers think beyond the four walls of their convention and consider more sophisticated sponsor opportunities that not only provided a win for the in person participants, but also the remote fans.

Dave LutzVelvet Chainsaw

We engaged Kim’s services to come over to Auckland and run a one-day course with our newly appointed sponsors of the Manu World Champs. I myself had been educated on best practise sponsorship by Kim over the year so wanted our sponsors to learn from the very best. Kim helped our sponsors understand the true power of sponsorship and then assisted them in the development of their own leverage plans. We were pleased to receive very positive feedback from everyone involved.

Scott RiceOwner and Director, Quantum Events Ltd/Z Manu World Champs

The Australian Institute of Architects have utilised Kim’s services over a number of years now. Kim has not only reshaped our sponsorship offering, but helped educate our sponsors on best practice sponsorship, so we can form long and rewarding partnerships. The ongoing training provided to staff has enabled us to creatively leverage our partnerships and provide real results for their sponsorship. Working with Kim is a pleasure and adds real value to the organisation.

Shelley KempAustralian Institute of Architects

Kim’s energy, passion and enthusiasm in the sponsorship sector is unrivalled. After spending half a day with Kim, our local event organisers were inspired to look at the world of sponsorship in a new light and fully embrace her best practice sponsorship techniques. I wouldn’t hesitate in recommending Kim as a keynote speaker, workshop facilitator, consultant and/or coach.

Reena SnookCity of Tauranga

Also available

Describe the problem and I’ll tell you which one fits

Including when the answer is “none of them yet — read these three things first”. That happens more often than you’d expect.

Start a conversation See the client list

Meaning is sponsorship’s superpower

Which kind of consulting do you need?

Strategic Consulting

Strategy Sessions

Systems Design

Downturn Consulting

Three things most consultancies can’t say

The person you hire is the person who does the work

I don’t pull punches

It’s collaborative, so it survives you

Specialist consulting

Expert Witness

Firepower for Agencies

Sponsorship Coaching

Describe the problem and I’ll tell you which one fits