Sponsorship training
I will teach you to be great at sponsorship.
Most sponsorship training is a talking head reading slides at people who already know more than the trainer does.
That’s not what you’ll get with me.
I bring three decades of real, cutting-edge sponsorship work into the room and teach the skills, approach, and confidence your team needs to stop guessing and start winning.
Great sponsorship isn’t only about skills
Skills matter, but they’re only part of the story. Great sponsorship also takes vision, energy, and the confidence to bring your stakeholders along with you. Training that builds all three leaves your team ready to act, not just informed.
Training options
High-powered. Jam-packed. Nobody is going to walk away thinking they’ve wasted their time.
In-house training
A fully customised program for your own team and stakeholders, from frontline staff through to the boardroom. Together we’ll build the vision, address your specific challenges, and set out exactly how to maximise your sponsorship results.
Run it as one intensive session or a series aimed at different stakeholder groups. Either way, your people leave with practical skills and real buy-in.
Group training
For associations, government departments, agencies, and networks that need to deliver real value to their members or clients. Formats range from workshops and panels to conference keynotes.
Every program is built around your sector, your market, and the sponsorship issues your audience actually faces, so it lands as relevant, not recycled.
Advanced Leverage & Measurement Workshop
Stop chasing sponsors for a leverage plan that never arrives. In one day, I get every sponsor in the room building their own, plus the skills to measure it against real objectives.
Your least engaged sponsors get sharper. Your best sponsors get an easier ride. You get a room full of people convinced you’re the partner worth keeping.
Why work with me?
“If you’re just looking for a talking head, hire someone else.”
- Three decades of hands-on, cutting-edge sponsorship expertise, not theory from the sidelines
- Three industry-bestselling books and one of the most trusted sponsorship resources in the world
- Every session built around your live sponsorships, not just generic case studies
- High-powered, jam-packed content that respects everyone’s time
- Practical follow-up material so your team can keep applying what they’ve learned
- When you hire me, you get me. No junior staffer, no substitute
Testimonials
Some of my training clients
Lingering questions?
In-house training is built for your own team and stakeholders. Group training is for associations, government bodies, agencies, and networks training their members or clients. The Advanced Leverage & Measurement Workshop is a one-day session for rightsholders to run with all of their sponsors at once.
It depends on the format, anywhere from a half-day session to a series run over a week. We’ll scope the right program and timeframe for your goals and audience.
In-house and group training can often be done remotely. I’m based in Sydney but work with clients worldwide, in person or via Zoom. I don’t recommend doing the Advanced Leverage & Measurement Workshop remotely.
Always. I take the time to understand your sector, challenges, and goals before building the program.
It depends on the format, length, and location. Get in touch with some details and I’ll put together a proposal.
Yes. Many clients pair training with a strategy session or an advisory package to keep the momentum going.