Proof
In the media
Over the years I’ve written hundreds of articles for industry media, and been interviewed hundreds of times. Here’s a rundown of the more recent ones.
July 2025
Disruptive Sponsorship: Like Disruptive Marketing, Only Better (Dutch), SponsorReport (Read)
March 2025
The Pits are Open podcast (Watch)
January 2025
Success Magazine (USA), interview (Read)
November 2024
What Makes You Tick podcast – For the Love of Sponsorship (Watch)
May 2024
IE Vol 35, Issue 2 (IFEA magazine) – Why You May Be Better Off without a Sponsorship Broker (Read)
February 2024
Sponsorship Marketing Association (USA), 7in7 interview (Watch)
IE Vol 35, Issue 1 (IFEA magazine) – Rightsholder Sponsorship Strategies for a Great 2024 (Read)
January 2024
CMO Council Executive Perspective Q&A (Read)
January 2023
IE Vol 33, Issue 4 (IFEA magazine) – How to Build Sponsor Relationships (Read)
September 2022
IE Vol 33, Issue 3 (IFEA magazine) – Most Important Post-COVID Sponsorship Strategies for Rightsholders (Read)
July 2022
Race Director HQ Podcast – The Sponsorship Seeker’s Mindset (Listen)
April 2022
Event Transformation Podcast with Chris Randle (Listen)
March 2022
Unofficial Partner Personal Best – Kim Skildum-Reid (Read)
Sept 2021
Sports Career Podcast with Ed Bowers (Listen)
Aug 2021
IE Vol 32, Issue 3 (IFEA magazine) – What is the Role of a Sponsorship Sales Manager (Read)
May 2021
IE Vol 32, Issue 2 (IFEA magazine) – Last Generation Sponsorship Redux (cover article) – (Read)
Sept 2020
Unofficial Partner Podcast – We Need to Talk About… the Sponsorship Market (Listen)
NY Women in Film & Television – Women Crush Wednesday Podcase (Listen)
NY Women in Film & Television – Best Practice advice for Targeting Corporate Sponsorship to Fund Your Film (Read)
Jun 2020
Boston Herald – MLB has agreed to sell uniform sponsorships that will generate millions, but 2020 could be too soon (Read)
May 2020
SportsGeek Podcast (Listen)
Mar 2020
What Makes You Tick Podcast (Listen)
Sep 2019
One-Zero Sponsorship Stories – Episode 1: Kim Skildum-Reid (Listen)
One-Zero Had It All (Read)
SportsPro Media – One-Zero Quick Fire Questions with Patrick Haslett (Read)
Aug 2019
Has Conor McGregor’s Market Appeal Suffered a Knockout Blow? (Read)
Aug 2019
IE, Vol 30, Issue 3 (IFEA magazine) – You’ve Got the Big Sponsor, Here’s How Not to Screw it Up
May 2019
IE Vol 30, Issue 2 (IFEA magazine) – The First Sponsor Meeting (cover article)
Feb 2019
IE Vol 30, Issue 1 (IFEA magazine) – How Do Sponsors Evaluate Sponsorship Proposals (cover article)
Nov 18
IE Vol 29, Issue 4 (IFEA magazine) – Disruptive Sponsorship (cover article)
Aug 2018
IE Vol 29, Issue 3 (IFEA magazine) – How to Increase Sponsorship Revenue: Getting Creative with Benefits
Media enquiries
Happy to comment on sponsorship strategy, industry trends, ambush marketing, sponsorship in a downturn, and the business of partnerships.
For journalists & organisers
Working on a sponsorship story?
Ask. I’ll give you a straight answer, on the record, and I’m fast on deadline.