Redesign prototype — not the live site. All 256 pages · Sitemap · Audit & rationale

Curated collection · Both

Best of Sponsorship Crisis Management Resources

When something goes wrong — for you, for your partner, or for the industry. Issues management, exits, downturns, and the difficult conversations.

Browse all 194 articlesOther collections

If you’re in a sponsorship crisis, and need some advice right now, you might find some useful insights in these blogs. They cover contract issues, internal politics, sponsorship brokers, and recession/pandemic.

If you’re interested in reprinting, republishing, or otherwise distributing the resources below, please review the guidelines for republishing.

Contract issues

What Should a Sponsor Do If a Rightsholder Doesn’t Deliver Contracted Benefits?

Sponsor Alert: Sponsorship Seekers are Now Stealing Your Leverage Ideas

Should Sponsorship Be an Extension of a Sponsor’s Marketing Plan?

Sponzillas: How to Deal with a Sponsor Who Bullies

Action Plan: What to Do when a Big Sponsor Exits

Internal politics

What Should You Do When Your Board Sets Unrealistic Sponsorship Targets?

How to Manage (or Get Rid of) a Senior Executive’s Pet Sponsorship

Sponsorship brokers

How to Spot a Sponsorship Broker Scam (and One Broker You Should Avoid)

Recession and pandemic

Should a Sponsor Exit if an Event is Cancelled?

Sponsorship in a Recession: A Sponsor’s Guide

Recession-Proofing Your Sponsorship Program: A Rightsholder’s Guide

Sponsorship Downturn Consulting – Work with me on planning around sponsorship budget cuts

Other collections

Read the list and still stuck?

That usually means the problem is structural rather than informational — which is what consulting, training, and systems design are actually for.

See the servicesStart a conversation