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Free resources

Recommended sponsorship resources

A rundown of the most credible, established resources for sponsorship professionals — including the handful I go back to over and over again.

My go-to resources

While I dip in and out of many of these resources, these are the sponsorship resources I go back to over and over again:

Unofficial Partner

The Sponsor

Podcasts

Sports Geek

Unofficial Partner

Sponsorship (and related) media

Many of these also host conferences.

SportBusiness

Australian Sponsorship News

SPORTO

SportsPro Media

Sports Business Journal

Team Marketing Report

Sponsorship and event associations

Many of these offer excellent publications and conferences.

European Sponsorship Association

Finnish Sponsoring & Event Marketing Association

S20 – The Sponsors’ Voice (Germany)

International Festivals & Events Association

National Sports Marketing Network

Sponsorship Marketing Association (US)

Norwegian Sponsor & Event Association

Sponsorship Marketing Council of Canada

Swedish Sponsorship Association

WISE: Women in Sports and Events

Sports law associations

Sports lawyers often have strong sponsorship law skills, which can be applied to many categories of sponsorship.

Australian & New Zealand Sports Law Association

British Association for Sport and Law

Sports Lawyer Association Inc (US)

Other quality conferences

One-Zero

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