After writing my recent blog, How to Increase Sponsorship Revenue: Getting Creative with Benefits, I realised that there was a great way to visually convey the power of creative benefits, ended up with the infographic below. If you click on it, you’ll be taken to a full-sized, PDF version.
This is a powerful illustration of how getting creative with the benefits you offer around your sponsorships increases your revenue potential exponentially, because it isn’t about cutting the same pie into smaller and smaller pieces, then trying to get more money for them. No, it’s about making the entire pie bigger.
For all of the rationale, check out the blog linked above. For a very pretty illustration of how those concepts work, feast your eyes on this on this gorgeous infographic…
View Increasing Sponsorship Revenues by Getting Creative with Benefits (PDF)
Need more assistance?
Additional resources
- The Sponsorship Seeker’s Toolkit 4th Edition (book)
- White papers and templates (no signup required)
- Self-paced online training for rightsholders – Getting to “Yes”
Working with me
If you’re interested in working with me, I can provide the following options. Just click through for more information, and drop me a line if you want to discuss.
- Strategic sponsorship consulting
- Sponsorship strategy sessions
- Sponsorship training (in-house, group, and partner training)
- Sponsorship coaching and advisory services
- Sponsorship Systems Design™ (for large, diverse, and/or federated organisations)
Please note, I do not offer a sponsorship broker service, and can’t sell sponsorship on your behalf. You may find someone appropriate on my sponsorship broker registry.
