Training

Great sponsorship isn’t just about skills

Top-notch skills are a big part of the equation. But it’s also about having a vision for what’s possible with sponsorship in your organisation. About bringing the medium to life, and building enthusiasm for doing it well. About inspiration, energy, and confidence.

Fully customised every timeLive work on your own sponsorshipsMost training clients are repeats

Kim Skildum-Reid delivering sponsorship training

The trick is finding an expert who can deliver all of that, and has the credibility to get your stakeholders to buy in.

That’s not always easy. The right trainer will leave your group eager for change, and ready to do it. Get it wrong, and it’s a wasted exercise — and worse, it hardens the view that sponsorship training is a box-ticking activity.

Whether you’re training your team, elevating your partners’ approach, or bringing best practice to an industry group, I bring the content, tools, credibility, and delivery for maximum impact and maximum results.

Five formats

Who are you training?

The content and the credibility are the same. Who’s in the room changes everything else.

In-house Training

Best-practice sponsorship skills for your team and other stakeholders — frontline managers, broader stakeholders, regional management, and the board. Each group needs a different thing, and gets it.

For your own people

Group Training

For your members, subscribers, clients, or network. Government departments, local councils, industry associations, and media serving the sponsorship, events, sports business, and cultural sectors.

For your sector

Partner Training

Rightsholders: train your sponsors so they leverage properly and renew. Sponsors: train the properties you sponsor so they stop making your job harder.

For the other side

Keynote Speaking

Expert, current, provocative, and always compelling. Bespoke every time — I’ll never deliver the same keynote twice — and never a pitch for my services.

For your conference

Advanced Leverage & Measurement Workshop

Invite every one of your sponsors and their teams. They leave with a written draft leverage plan for their own sponsorship, and a much clearer view of what you’re worth.

For all your sponsors at once

Online Training

Can’t get everyone in a room, or the budget isn’t there? Two comprehensive on-demand courses with more content than fits in a full day of in-person training.

Self-serve

What it’s like

Not a talking head

I bring passion and commitment into every jam-packed training session, balancing big ideas, great case studies, and scrappy strategies — all amply demonstrated with live work on your actual sponsorships.

I don’t just want you to learn a few skills — the goal is a confidently self-sufficient organisation
Fully customised to your challenges, not a stock deck with your logo on it
Builds buy-in across stakeholder groups, not just the sponsorship team
Fast and cost-effective compared with strategy work, and a huge running start on implementing one

If you’re just looking for a talking head, hire someone else.

Proof

What training clients say

Kim introduced us to the Win-Win-Win principle that I believe is a true game changer in how to approach sponsorship in any company, within any sector. Since working with Kim we have seen a significant decrease in verbal/brand slap deals of old and an increase in next level best practice sponsorship.

Heather WallaceBendigo Bank

This served to build capacity within my newly formed team, reinforce the vision and commercial direction we were taking, assist in reinvigorating our proposal writing and creating leveraging ideas. Thank you for your sage wisdom and expertise.

Kylie LonerganQueensland Art Gallery | Gallery of Modern Art

Kim’s content is incredibly insightful and practical, offering actionable strategies that a team can implement immediately. I would highly recommend this workshop to any organisation looking to elevate their sponsorship game. It’s a valuable investment that delivers tangible results.

Kelle TaylorGM Partnerships, Melbourne Football Club

Our company contracted with Kim to lead an advanced sponsorship workshop for our customers. The convention industry is highly reliant on exhibit booth revenue. Kim helped our customers think beyond the four walls of their convention and consider more sophisticated sponsor opportunities that not only provided a win for the in person participants, but also the remote fans.

Dave LutzVelvet Chainsaw

Adelaide Festival worked with Kim to review and refresh our approach to sponsorship. Having worked with both rightsholders and sponsors, Kim offered valuable perspectives on proposals and generating compelling leveraging ideas. We particularly enjoyed Kim’s enthusiasm, sense of humour, and practical advice, alongside her extensive expertise.

Alyssa MasonAdelaide Festival

We engaged Kim’s services to come over to Auckland and run a one-day course with our newly appointed sponsors of the Manu World Champs. I myself had been educated on best practise sponsorship by Kim over the year so wanted our sponsors to learn from the very best. Kim helped our sponsors understand the true power of sponsorship and then assisted them in the development of their own leverage plans. We were pleased to receive very positive feedback from everyone involved.

Scott RiceOwner and Director, Quantum Events Ltd/Z Manu World Champs

Kim recently presented to our Board and Management team and as expected certainly didn’t disappoint. Kim provides a clear and common sense approach to sponsorship and with so much experience and examples to draw on she quickly had the ideas flowing.

John MillerSunshine Coast Turf Club

The Australian Institute of Architects have utilised Kim’s services over a number of years now. Kim has not only reshaped our sponsorship offering, but helped educate our sponsors on best practice sponsorship, so we can form long and rewarding partnerships. The ongoing training provided to staff has enabled us to creatively leverage our partnerships and provide real results for their sponsorship. Working with Kim is a pleasure and adds real value to the organisation.

Shelley KempAustralian Institute of Architects

Kim’s energy, passion and enthusiasm in the sponsorship sector is unrivalled. After spending half a day with Kim, our local event organisers were inspired to look at the world of sponsorship in a new light and fully embrace her best practice sponsorship techniques. I wouldn’t hesitate in recommending Kim as a keynote speaker, workshop facilitator, consultant and/or coach.

Reena SnookCity of Tauranga

We were so fortunate to have Kim speak to our Principles of Sports Management class at Pfeiffer. As you might imagine, college students are often a ‘tough sell’. Kim was fabulous. From the moment she walked in the room everyone was spellbound. Her knowledge of the subject matter was extraordinary and her delivery was the best I’ve witnessed. Kim Skildum-Reid was A+.

Jack IngramPfeiffer University

Kim’s keynote presentation at One-Zero 2019 was a superb conference highlight. Her straight-talking take on the ‘do’s’ and ‘don’ts’ of best practice sponsorship captivated and entertained our audience. Book Kim – she’s great to work with and will commit wholeheartedly to the success of your event

Patrick HaslettOne-Zero (Dublin)

Kim is one of the top speakers in the sponsorship industry. We recently invited her back to Sweden and once again she made a huge success with her enthusiasm on stage and great expertise regarding sponsorship issues. Kim brings ideas and practical tools needed when working with sponsorship, which can be applied locally here in Sweden and globally. We look forward to welcoming her back to Sweden soon!

Niklas BirgetzSwedish Sponsorship Association (2012)

Kim is one of the top keynoters in the sponsorship industry and a real powerhouse on stage. Her content is global without being vague; even though Sweden is quite a ways from Australia geographically, Kim left the audience at our national sponsorship industry forum with plenty of ideas and insights that could instantly be applied in both a Swedish and an international context. We look forward to welcoming her back to Stockholm soon!

Josefine HådellSwedish Sponsorship Association (2010)

Kim was an overwhelming success at our sponsorship event back. Her presentation style was engaging and entertaining but most importantly she was very informative and effective. On top of that Kim couldn’t have been nicer to deal with or more accommodating with her time. I would definitely recommend Kim for any sponsorship event

Olivia CommuneInfopresse (Montreal)

Kim spoke at Exp’s African Experiential Marketing Summit, presenting a paper on ‘Last Generation Sponsorship’. Her content was completely relevant, giving examples, case studies and a clear direction of how to overcome challengers and maximise leveraging of your brand in your sponsorship properties.

Dave BoonExp Agency (South Africa)

Training testimonials Unfiltered workshop feedback

Tell me who needs training, and why

Who’s in the room, what they currently believe about sponsorship, and what you need them to believe afterwards. That’s the brief I work from.

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