A couple of months ago, I sat down for an interview about sponsorship with charming Irishman, Stephen Bradshaw, from the fantastic podcast, What Makes You Tick?
We covered LOTS of ground on sponsorship: Changes in the sponsorship landscape, technology and sponsorship, data-driven marketing, strategy tips, advice for newcomers, and much much more.
My interview with Stephen is below. I strongly suggest you subscribe to his pod!
Need more assistance?
Additional resources
- The Corporate Sponsorship Toolkit 2nd Edition (book for sponsors)
- The Sponsorship Seeker’s Toolkit 4th Edition (book for rightsholders)
- White papers and templates (no signup required)
- Self-paced online training for sponsors – Corporate Sponsorship Masterclass
- Self-paced online training for rightsholders – Getting to “Yes”
Working with me
If you’re interested in working with me, I can provide the following options. Just click through for more information, and drop me a line if you want to discuss.
- Strategic sponsorship consulting
- Sponsorship strategy sessions
- Sponsorship training (in-house, group, and partner training)
- Sponsorship coaching and advisory services
- Sponsorship Systems Design™ (for large, diverse, and/or federated organisations)
