Training
Sponsorship Partner Training
Improve their skills, improve your relationship. Rightsholders: if your sponsors aren’t thoroughly leveraging their investments, you’re risking renewals. Sponsors: unsophisticated rightsholders cost you time, money, and results.
Rightsholders, are your sponsors getting the most out of their sponsorships? Are they thoroughly leveraging the investments? Measuring the real impacts? If not, your sponsors are risking results, and you’re risking renewals. If you want to keep your sponsors happy and renewing, partner training could be just what you need.
Sponsors, you know how much harder it is to work with unsophisticated rightsholders. It takes more time and money to get a good result, and you wonder sometimes if the headaches are worth it. Maybe you have a big portfolio of community sponsorships, and they just don’t understand how sponsorship works, or how to be real partners. Or maybe you have a few properties that are just phoning it in. If it would make your job easier to have more engaged, better skilled partners, partner training could be the answer.
Partner training with Kim Skildum-Reid
Training your partners is a fast, effective way to improve your relationships, your results, and theirs.
These group sessions typically last for a half- or full-day, bringing an array of organisations together for an insightful, practical, fun session for your key contacts and, ideally, their teams. Partner training can also be combined with in-house training or a strategy session for your own team.
Benefits of training your sponsors
- Creates a vision for what sponsoring your property can do for their brand
- Broadens the kinds of benefits they value
- Walks sponsor teams through the leverage process, so they leave the session with a draft leverage plan
- Shows sponsors how to effectively measure their own sponsorships
- Sets you up for a strong, strategic renewal
Benefits of training the organisations you sponsor
- Clarifies exactly who you’re targeting and what you’re trying to achieve
- Increases flexibility and responsiveness
- Bolsters rightsholders’ ability to come up with creative, strategic benefits and leverage ideas for you
- Builds an understanding of the importance of internal sell-in, and how they can help you with it
Why you want me leading your partner training session
If you’re going to invite partners for a training session, it has to be good. You need to have a trainer with strong industry credibility, and a track record of delivering high quality, relevant, and immediately useful skills.
That credibility will drive participation. It will drive your partners to bring their teams, upskilling them and building creativity and buy-in. And it will add big value to your relationships. Please check out a list of just some of my sponsorship consulting and training clients, sponsorship training testimonials, and lots of reviews from workshop participants.
Interested?
If you’re interested in discussing partner training, please drop me a line and tell me a bit about your organisation and what you have in mind. We can then set up a Zoom or phone call to discuss your requirements, before I put together a proposal for you.
Format
Half or full-day group sessions bringing an array of organisations together, for your key contacts and — ideally — their teams. Can be combined with in-house training or a strategy session for your own team.
Want the bigger version?
The Advanced Leverage & Measurement Workshop takes this further: every sponsor leaves the room with a written draft leverage plan for their own sponsorship.
What clients say
From people who’ve done this
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She ran workshops for our sponsors to maximise the value they received from their association with the Games. These were extremely well received by our corporate partners and also led to some extraordinary commercial outcomes for our sponsors.
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Kim helped our sponsors understand the true power of sponsorship and then assisted them in the development of their own leverage plans. We were pleased to receive very positive feedback from everyone involved.
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A refreshing approach to developing innovative and collaborative ideas to amplify meaningful partnerships. Would definitely recommend working with Kim to bring a unique and energetic perspective to the partnership landscape.
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Our company contracted with Kim to lead an advanced sponsorship workshop for our customers. The convention industry is highly reliant on exhibit booth revenue. Kim helped our customers think beyond the four walls of their convention and consider more sophisticated sponsor opportunities that not only provided a win for the in person participants, but also the remote fans.
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Adelaide Festival worked with Kim to review and refresh our approach to sponsorship. Having worked with both rightsholders and sponsors, Kim offered valuable perspectives on proposals and generating compelling leveraging ideas. We particularly enjoyed Kim’s enthusiasm, sense of humour, and practical advice, alongside her extensive expertise.
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Kim recently presented to our Board and Management team and as expected certainly didn’t disappoint. Kim provides a clear and common sense approach to sponsorship and with so much experience and examples to draw on she quickly had the ideas flowing.
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The Australian Institute of Architects have utilised Kim’s services over a number of years now. Kim has not only reshaped our sponsorship offering, but helped educate our sponsors on best practice sponsorship, so we can form long and rewarding partnerships. The ongoing training provided to staff has enabled us to creatively leverage our partnerships and provide real results for their sponsorship. Working with Kim is a pleasure and adds real value to the organisation.
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Kim’s energy, passion and enthusiasm in the sponsorship sector is unrivalled. After spending half a day with Kim, our local event organisers were inspired to look at the world of sponsorship in a new light and fully embrace her best practice sponsorship techniques. I wouldn’t hesitate in recommending Kim as a keynote speaker, workshop facilitator, consultant and/or coach.
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We were so fortunate to have Kim speak to our Principles of Sports Management class at Pfeiffer. As you might imagine, college students are often a ‘tough sell’. Kim was fabulous. From the moment she walked in the room everyone was spellbound. Her knowledge of the subject matter was extraordinary and her delivery was the best I’ve witnessed. Kim Skildum-Reid was A+.
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Kim’s keynote presentation at One-Zero 2019 was a superb conference highlight. Her straight-talking take on the ‘do’s’ and ‘don’ts’ of best practice sponsorship captivated and entertained our audience. Book Kim – she’s great to work with and will commit wholeheartedly to the success of your event
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Kim is one of the top speakers in the sponsorship industry. We recently invited her back to Sweden and once again she made a huge success with her enthusiasm on stage and great expertise regarding sponsorship issues. Kim brings ideas and practical tools needed when working with sponsorship, which can be applied locally here in Sweden and globally. We look forward to welcoming her back to Sweden soon!
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Kim is one of the top keynoters in the sponsorship industry and a real powerhouse on stage. Her content is global without being vague; even though Sweden is quite a ways from Australia geographically, Kim left the audience at our national sponsorship industry forum with plenty of ideas and insights that could instantly be applied in both a Swedish and an international context. We look forward to welcoming her back to Stockholm soon!
Tell me what’s going wrong
A couple of paragraphs about your organisation and the problem is enough. I’ll tell you honestly whether this is the right service for it.