Online training
Comprehensive sponsorship training, on-demand
This is not your average online sponsorship training, full of theory and fluff with little how-to. It’s premium training for organisations that are serious about improving results, adapted from the gold-standard training I’ve delivered to sponsorship professionals around the world for years.
Both courses have more content than can be delivered in a full day of in-person training.
Most of the theory and tons of case studies are packed into the first chapter. From there it’s all about bringing the strategies, techniques, and results of best-practice sponsorship to life in your organisation — not just teaching you how to do sponsorship, but how to use and adapt the strategies so your approach is 100% in line with your needs and goals.
Two courses
Which one is yours?
Same standard, opposite side of the table. Pick by what your job actually is.
For rightsholders
Getting to “Yes”
For organisations seeking sponsorship — events, sport, arts, culture, causes, venues, councils, festivals, and leagues.
- Work out what you actually have to sell
- Build offers a sponsor can say yes to
- Pricing, hit lists, and hot buttons
- The pitch, the negotiation, and the close
- Servicing, leverage support, and renewals
For sponsors
Corporate Sponsorship Masterclass
For brands, government, and anyone investing in sponsorship to build something through someone else’s audience.
- Best practice, and why most sponsorship isn’t
- Selection, and saying no to the wrong ones
- Leverage planning that does the real work
- Measurement against objectives that mean something
- Portfolio management and internal buy-in
Inside the courses
What you’re actually getting
- Best practice theory, and the trends and technology driving sponsorship results
- Lots of case studies and examples, picked specifically to illustrate different angles and ideas, which you can use for your own organisations
- Practical skills and how-to for every single major element of your sponsorship program, from start to finish
- Advice, angles, and reality checks
- Comprehensive, whiteboard-style brainstorm exercises, showing you exactly how each brainstorm works, and providing you with ideas that you can borrow and adapt for your own organisations
- Strategies for getting internal buy-in and participation from across your organisation
Every course includes
- Downloadable PDFs of every presentation, in PPT style
- Downloadable resources and recommended homework
- Discussion enabled on all lessons, allowing you to comment or ask questions of your fellow students or me. I will be monitoring these discussions and answering questions
- Access to periodic, invitation-only, live Ask-Me-Anything sessions with me
- 30 days’ full access, so you can work through the course at your own pace
- Course completion certificate
Why this and not something cheaper
Why choose Power Sponsorship training
It’s the real training
Adapted from the gold-standard sponsorship training delivered to professionals around the world for years — not a stripped-back version built for a video platform.
Written by the person who wrote the books
The Corporate Sponsorship Toolkit and The Sponsorship Seeker’s Toolkit are the desk references the industry uses. Same author, same thinking, same rigour.
You can actually ask questions
Discussion is enabled on every lesson and I monitor it personally. Plus invitation-only live ask-me-anything sessions.
Reviews
5-star, from people who paid for it
Rather have me in the room?
Online training doesn’t replace a trainer
It’s excellent for individuals, small teams, and organisations without the budget for an engagement. But if you need buy-in across stakeholder groups, work done live on your own sponsorships, and a team that leaves energised, that’s a different thing.
About Kim Skildum-Reid
Corporate sponsorship strategist, trainer, keynote speaker, author, and systems designer. Three decades in the industry, blue-chip clients on five continents, and the two bestselling toolkits in the business.
Not sure which course?
If your job is to get a sponsor to say yes, it’s Getting to “Yes”. If your job is to spend sponsorship money well, it’s the Masterclass. If it’s genuinely both, tell me and I’ll help you sequence them.