Books
Two books, both written to be used
Not airport paperbacks. These are desk references, packed with tools, techniques, templates, checklists and case studies — many of them downloadable. Available in paperback and ePub from Amazon and other good booksellers worldwide.
Brand new · for sponsors
The Corporate Sponsorship Toolkit
Meaning is sponsorship’s superpower.
When you use sponsorship to build a brand, you are using the most powerful marketing tool you have — because you have the privilege of connecting with people through something they have already decided they care about. It’s that meaning that drives your results. Get it right and your results will skyrocket. Get it wrong and you could easily damage your brand.
This comprehensive manual guides you through the mindset, strategies, and tactics to develop best-practice sponsorships that add value to people’s fan experiences and nurture your connections with target markets — building preference, loyalty, and advocacy, for real impact on your bottom line.
An over-70% rewrite of its predecessor, and significantly bigger than the original.
Who it’s for
- Corporate brand managers
- Corporate sponsorship managers
- Chief marketing officers
- Local, state, and federal government marketers
- Economic development organisations
- Sponsorship consultants
- Rightsholders who want to understand the other side of the equation
Also available from other good booksellers worldwide. Prices are approximate and subject to change.
The classic · for rightsholders
The Sponsorship Seeker’s Toolkit
Often referred to as “the bible of sponsorship”.
The classic for organisations seeking sponsorship. It walks through the whole job — working out what you actually have to sell, building offers a sponsor can say yes to, pricing, hit lists, the pitch, the negotiation, servicing, and the renewal.
Like its companion, it’s built as a working manual: straightforward tools, techniques, templates, checklists, and resources, with the case studies to show why each one matters.
Also available from other good booksellers worldwide. Prices are approximate and subject to change.
Before you buy
You can try a lot of this for free first
The white papers cover the framework both books are built on. If they don’t land, the books probably won’t either.
Bulk copies for a team or a conference?
If you want copies for a training group, a board, or a conference delegation, get in touch and I’ll point you at the best way to do it in your market.