Proof
Who I’ve worked with
Over the years I’ve worked with a who’s who of major corporate, government, media, and rightsholder organisations on consulting and in-house training projects. Below are just some of them.
Corporate sponsors
- Target Stores (US)
- SABMiller
- Electric Ireland
- Unilever Africa
- Diageo
- ANZ Bank
- Air New Zealand
- Virgin Group
- Nestle Peters Ice Cream
- Synergy Power
- M.A.C
- Sanitarium
- General Motors Holden
- Lion Australia
- Lion Breweries
- EnergyAustralia
- MainPower
- Optus
- Essential Energy
- NRMA Motoring & Services
- Ergon Energy
- NZX Agri
- Canberra Milk
- Orix Australia
- Dunlop Tyres/Olympic Tyres
- CPA Australia
- NEC Australia
- Harcourts
- AAPT
- Telstra
- Mitre 10
- Bendigo and Adelaide Bank
- Qantas Airways
- QBE Insurance
- Heritage Bank
- Unibet
- The Smiths Snackfood Company
- Spark NZ
- Simplot
- FMG
- Mazda
- Ford
- George Weston Foods
- SKINS
- Vic Roads
- Country Energy
- Toyota
- Estee Lauder
- Melbourne Water
- ABN AMRO
- Volvo
- QSuper
- Daewoo
- Synergy Electricity
- MYOB
- Orion
- Research in Motion
- Macquarie Bank
Rightsholders
- International Rugby Board
- Memphis Grizzlies
- Art Basel
- Miami Heat
- V8 Supercars
- IRONMAN
- Field Museum of Natural History
- New Zealand Fashion Week
- ASEAN Basketball League
- Malaysian Open Golf
- Melbourne Fashion Festival
- Sydney Swans Football Club
- Pacific Games Papua New Guinea
- Pacific Games Solomon Islands
- Australian Paralympic Committee
- Canterbury Crusaders
- Good Beer Week
- Melbourne Football Club
- Wellington Culinary Arts Trust
- New Zealand Warriors
- Taranaki Arts Festival Trust
- Asthma Australia
- South Australian Cricket Association
- World of WearableArt
- Australian Chamber Orchestra
- Dunedin Craft Beer & Food Festival
- Medical Pantry
- Mother’s Day Classic
- YMCA
- Habitat for Humanity
- Engineers Australia
- True Relationships & Reproductive Health
- Fiji Rugby
- Samoa Rugby
- Tonga Rugby
- Queensland Art Gallery/Gallery of Modern Art (QAGOMA)
- West Coast Eagles Football Club
- Coastguard New Zealand
- Diversified Exhibitions
- Manu World Championships
- Oxfam
- New Zealand Thoroughbred Racing
- Adelaide Festival
- Brisbane Lions
- Roadworlds for Seniors/Motitech
- NDuro Events
- Aged & Community Services Australia
- DMG World Media
- Australian Institute of Architects
- Brisbane Festival
- New Zealand Festival
- Australasian Society of Association Executives
- RNA Queensland (The Ekka)
- Mortgage & Financial Association of Australia
- Australian Rural Leadership Foundation
- CPA Australia
- Brand Events
- Master Builders Association
- Boating Industry Association
- Volleyball Australia
- Self-Help Resource Center
- Employees & Manufacturers Association
- Taranaki Arts Festival Trust
- Energy & Resources Law Association
Government, media, & academic
- Singapore Sports Council
- Dubai Government
- University of Melbourne
- Create Infrastructure
- The Radio Network
- City of Sydney
- NSW Department of Family & Community Services
- NSW Department of State & Regional Development
- NSW Department of Premier & Cabinet
- Australia Post
- Centrelink
- City of Melbourne
- Tauranga City Council
- Events Tasmania
- Queensland Main Roads
- Rotorua District Council
- Fairfax Media New Zealand
- Royal Botanic Gardens Sydney
- Cairns Regional Council
- City of Ipswich
- Australian Capital Tourism
- ATEED
- Tourism NSW
- Tourism Victoria
- University of Adelaide
- Transport for NSW
- ABC Radio
- Events ACT
- Events Tasmania
- ChristchurchNZ
- Hobart City Council
- Sunshine Coast Regional Council
- Old Parliament House & National Portrait Gallery
- Logan City Council
- Melbourne University Sport
- Queensland Department of Communities
- Hamilton City Council
- Dunedin City Council
- Lachlan Catchment Management Authority
- Fairfield City Council
- Sport Hawkes Bay
- National Australia Day Council
Consultants/agencies
- Clemenger BBDO
- EXP Group (Africa)
- Sail Group (South Africa)
- Cinco (Canada)
- Velvet Chainsaw (USA)
- Signature Series Group
- Mellen Events
Want more information?
You can get more information on sponsorship consulting and training with me on the links below, or you can drop me a line.
Why so many repeats
Most of my clients are repeats — extending previous work, refreshing a team, or bringing best practice thinking to their new workplace. Most of the rest are referrals from other clients.
In their words
What working together was like
“
Kim introduced us to the Win-Win-Win principle that I believe is a true game changer in how to approach sponsorship in any company, within any sector. Since working with Kim we have seen a significant decrease in verbal/brand slap deals of old and an increase in next level best practice sponsorship.
“
She ran workshops for our sponsors to maximise the value they received from their association with the Games. These were extremely well received by our corporate partners and also led to some extraordinary commercial outcomes for our sponsors.
“
Kim has not only reshaped our sponsorship offering, but helped educate our sponsors on best practice sponsorship, so we can form long and rewarding partnerships. Working with Kim is a pleasure and adds real value to the organisation.
“
Our company contracted with Kim to lead an advanced sponsorship workshop for our customers. The convention industry is highly reliant on exhibit booth revenue. Kim helped our customers think beyond the four walls of their convention and consider more sophisticated sponsor opportunities that not only provided a win for the in person participants, but also the remote fans.
“
Adelaide Festival worked with Kim to review and refresh our approach to sponsorship. Having worked with both rightsholders and sponsors, Kim offered valuable perspectives on proposals and generating compelling leveraging ideas. We particularly enjoyed Kim’s enthusiasm, sense of humour, and practical advice, alongside her extensive expertise.
“
We engaged Kim’s services to come over to Auckland and run a one-day course with our newly appointed sponsors of the Manu World Champs. I myself had been educated on best practise sponsorship by Kim over the year so wanted our sponsors to learn from the very best. Kim helped our sponsors understand the true power of sponsorship and then assisted them in the development of their own leverage plans. We were pleased to receive very positive feedback from everyone involved.
“
Kim recently presented to our Board and Management team and as expected certainly didn’t disappoint. Kim provides a clear and common sense approach to sponsorship and with so much experience and examples to draw on she quickly had the ideas flowing.
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Kim’s energy, passion and enthusiasm in the sponsorship sector is unrivalled. After spending half a day with Kim, our local event organisers were inspired to look at the world of sponsorship in a new light and fully embrace her best practice sponsorship techniques. I wouldn’t hesitate in recommending Kim as a keynote speaker, workshop facilitator, consultant and/or coach.
“
We were so fortunate to have Kim speak to our Principles of Sports Management class at Pfeiffer. As you might imagine, college students are often a ‘tough sell’. Kim was fabulous. From the moment she walked in the room everyone was spellbound. Her knowledge of the subject matter was extraordinary and her delivery was the best I’ve witnessed. Kim Skildum-Reid was A+.
“
Kim’s keynote presentation at One-Zero 2019 was a superb conference highlight. Her straight-talking take on the ‘do’s’ and ‘don’ts’ of best practice sponsorship captivated and entertained our audience. Book Kim – she’s great to work with and will commit wholeheartedly to the success of your event
“
Kim is one of the top speakers in the sponsorship industry. We recently invited her back to Sweden and once again she made a huge success with her enthusiasm on stage and great expertise regarding sponsorship issues. Kim brings ideas and practical tools needed when working with sponsorship, which can be applied locally here in Sweden and globally. We look forward to welcoming her back to Sweden soon!
“
Kim is one of the top keynoters in the sponsorship industry and a real powerhouse on stage. Her content is global without being vague; even though Sweden is quite a ways from Australia geographically, Kim left the audience at our national sponsorship industry forum with plenty of ideas and insights that could instantly be applied in both a Swedish and an international context. We look forward to welcoming her back to Stockholm soon!
“
Kim was an overwhelming success at our sponsorship event back. Her presentation style was engaging and entertaining but most importantly she was very informative and effective. On top of that Kim couldn’t have been nicer to deal with or more accommodating with her time. I would definitely recommend Kim for any sponsorship event
“
Kim spoke at Exp’s African Experiential Marketing Summit, presenting a paper on ‘Last Generation Sponsorship’. Her content was completely relevant, giving examples, case studies and a clear direction of how to overcome challengers and maximise leveraging of your brand in your sponsorship properties.
“
The course was absolutely perfect! Kim did an excellent job in how the course was designed and taught. If you are in this space (sponsorships), this course is a must. She kept it engaging. And, the materials alone are worth the investment. Kim thank you for sharing your knowledge, resources and experience with the world.
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Informative, engaging and insightful webinars – a wonderful course! This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging and insightful webinars!
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Absolute best-practice training This training course in Sponsorship is one of the best I have experienced. The structure of the training is thoughtfully executed from start to finish, including the importance of developing a clear marketing strategy for the business before being able to start reaching out to Sponsors. Understanding how to develop leverage ideas and ways to measure sponsorships is truly invaluable. I cannot recommend this course enough.
“
Informative and foundational! ‘Getting to Yes’ provided a solid foundational understanding of the new sponsorship space. Clearly going through the creative brainstorming process to extract various assets and build internal buy-in, to providing a complete and concise proposal, and minimising the errors, Kim kept it succinct yet expansive to create a wide ranging foundational understanding. It will allow the further exploration of the sponsorship space with certainty.
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