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Online training · for sponsors
Corporate Sponsorship Masterclass
The comprehensive course for sponsors. Selection, leverage, measurement, portfolio management, and internal buy-in — the whole program, start to finish.
Who this is for
Brand managers, sponsorship managers, CMOs, government marketers, economic development organisations, and consultants. It’s equally useful for rightsholders who want to genuinely understand the other side of the equation.
What you’ll be able to do afterwards
- Choose sponsorships against objectives, and say no to the ones that only look good
- Plan leverage before you sign, rather than after — which is where the return actually comes from
- Set objectives you can measure, and measure them credibly enough to report upwards
- Audit and rationalise a portfolio while keeping the most leverageable assets
- Get buy-in from across the organisation, so sponsorship stops being one team’s hobby
- Position sponsorship as a marketing tool rather than a luxury spend
Course outline
The framework, the trends and technology driving results, and the case studies that make the difference obvious. Most of the theory lives here.
Deciding what sponsorship is for in your organisation, and building the criteria that let you decline things politely and defensibly.
The whiteboard-style brainstorm process, run end to end, so you can see exactly how a leverage plan gets built and then run it yourself.
Measuring against real objectives, and reporting returns in a way that survives contact with a CFO.
Structure, efficiency, rationalisation, and exits — including how to leave without market and partner blowback.
Setting expectations, sponsorship guidelines, and what to do when the property you’ve backed doesn’t know how sponsorship works.
Getting the rest of the business to participate, because sponsorship that only lives in one team never delivers what it could.
Enrol
Corporate Sponsorship Masterclass
Price on registration Set in Thinkific
- 30 days’ full access
- Downloadable decks and resources
- Discussion on every lesson
- Invitation-only live AMA sessions
- Completion certificate
Registration and payment are handled on Thinkific.
Training a whole team?
Group enrolments and in-house delivery work out very differently. Tell me the numbers and I’ll tell you which is better value.
Prefer to read?
The Corporate Sponsorship Toolkit 2nd Edition covers the same ground in book form — a 70%+ rewrite of its predecessor, and significantly bigger.
Reviews
What students say
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Kim introduced us to the Win-Win-Win principle that I believe is a true game changer in how to approach sponsorship in any company, within any sector. Since working with Kim we have seen a significant decrease in verbal/brand slap deals of old and an increase in next level best practice sponsorship.
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Kim helped our customers think beyond the four walls of their convention and consider more sophisticated sponsor opportunities that not only provided a win for the in person participants, but also the remote fans.
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Kim has the expertise and knowledge which could impress even the most experienced, but presents in a way that is the opposite of drinking from a fire hose.
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The course was absolutely perfect! Kim did an excellent job in how the course was designed and taught. If you are in this space (sponsorships), this course is a must. She kept it engaging. And, the materials alone are worth the investment. Kim thank you for sharing your knowledge, resources and experience with the world.
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Informative, engaging and insightful webinars – a wonderful course! This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging and insightful webinars!
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Absolute best-practice training This training course in Sponsorship is one of the best I have experienced. The structure of the training is thoughtfully executed from start to finish, including the importance of developing a clear marketing strategy for the business before being able to start reaching out to Sponsors. Understanding how to develop leverage ideas and ways to measure sponsorships is truly invaluable. I cannot recommend this course enough.
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Informative and foundational! ‘Getting to Yes’ provided a solid foundational understanding of the new sponsorship space. Clearly going through the creative brainstorming process to extract various assets and build internal buy-in, to providing a complete and concise proposal, and minimising the errors, Kim kept it succinct yet expansive to create a wide ranging foundational understanding. It will allow the further exploration of the sponsorship space with certainty.
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Getting to Yes: Just became easier I was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pace of the material that was presented. I felt it was a value based training. I will be telling many others about this training. The downloads have been really useful and I’ve taken many notes to “jog” my memory because she includes verbal gems throughout the videos.
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When I first started in sponsorship, I was given a copy of one of Kim’s books to read to be introduced to best-practice sponsorship, and the Getting to Yes course has been a fantastic refresher, and has also inspired a lot of great new ideas. I found the course to be very informative, engaging, and well-structured, and would recommend it highly to anyone working in the sponsorship space. Thanks Kim!
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Real Answers to Sponsorship Issues Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.
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Adelaide Festival worked with Kim to review and refresh our approach to sponsorship. Having worked with both rightsholders and sponsors, Kim offered valuable perspectives on proposals and generating compelling leveraging ideas. We particularly enjoyed Kim’s enthusiasm, sense of humour, and practical advice, alongside her extensive expertise.
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We engaged Kim’s services to come over to Auckland and run a one-day course with our newly appointed sponsors of the Manu World Champs. I myself had been educated on best practise sponsorship by Kim over the year so wanted our sponsors to learn from the very best. Kim helped our sponsors understand the true power of sponsorship and then assisted them in the development of their own leverage plans. We were pleased to receive very positive feedback from everyone involved.
Questions before you enrol?
Ask them. I’d rather answer three questions now than have you buy the wrong course.