Redesign prototype — not the live site. All 256 pages · Sitemap · Audit & rationale

Free resources

Sponsorship video tutorials

Fast-and-furious tutorials that get straight to the point, with expert insight and practical advice that makes best practice the most sensible option. Part of my commitment to upskilling the industry.

Subscribe on YouTubeGet the newsletter

The blockbuster one

Sponsorship Proposal Basics in About 15 Minutes

How to create a sponsorship proposal that will stand out, increase your value, and give you the best possible chance of getting a “yes” from sponsors.

Watch on YouTubeGet the inventory template

Weekly

The Ask-Me-Anything series

Short videos answering the questions the industry keeps asking, posted weekly on the Power Sponsorship YouTube channel. Subscribe so you don’t miss any.

How do we keep from getting lost in a sea of sponsorship clutter?

For sponsors — the clutter problem and what actually cuts through it.

Watch

Do sponsors need to spend 2-to-1 for leverage?

The most persistent rule of thumb in sponsorship, and whether it holds up.

Watch

What is best practice for defining sponsorship objectives?

Where measurement problems really start.

Watch

How do I manage sponsorship when the rightsholder is clueless?

For sponsors stuck with a partner who doesn’t know how this works.

Watch

See the whole channel

Longer form

Sponsorship Ask-Me-Anything with Kim Skildum-Reid

A full live ask-me-anything session with participants from all over the world. Topics were largely recession- and pandemic-related at the time, but most of the thinking has aged well:

  • Sponsorship best practice under pressure, for sponsors and rightsholders
  • Sponsorship sales during a downturn
  • Sponsorship retention when everything is uncertain
  • Valuation, and how to get better proposals
  • How sponsorship contracts change after a disruption
  • Valuing digital versus physical sponsorship benefits
  • Sponsorship make-goods
All playlists on YouTube

Want this applied to your organisation?

Video is great for skills. It’s not great for buy-in, or for working live on your own sponsorships.

Training optionsStart a conversation